Mad Kahuna History

Mad Kahuna is the brainchild of two avid surfers looking to support their surfing lifestyle.

What started as an online store in 2007, the brand grew and added up two shops, and now produces their own products.

Bon & Krick set-up their online store through the platform Multiply in 2007. They started small by finding quality but affordable board bags and other dry goods that are locally available and selling them online. Because their products were affordable compared to surf goods sold in malls, the business started to pick up and they opened their first physical store in 2010.

The first shop opened in Malate in 2009 and was moved in 2011 to its present home in Cubao Expo. Mad Kahuna opened its second store in Lahug, Cebu City in 2013.

With a physical store, the couple started entertaining product consignment from local entrepreneurs and exclusive partnership with independent brands from the US. They also saw the need for customised goods and learned how to make board bags, rash guards, and sports wear.

Mad Kahuna now has a workshop to cater bulk orders of rash guards, leg suits, dri-fit shirts, sports wear, and swim wear. The company aims to provide quality yet affordable products that will make you wear #proudlyFilipino.